I don’t know about you, but I am tired of being treated like a laboratory rat by successful Internet marketers. Unfortunately, every one of them is in incestuous relationship with other ones. They promote and cross-promote to us like we are easy prey for their alluring “free CD for shipping cost and complimentary membership for a month” forced continuity programs.

My dream every morning is not to become one of them, but to create/promote empowering, ethical material to level the playing field for people who do not wish to put their line into the Internet Marketing arena of scumbags.

Geez, just this morning I received this offer from guru god, Mark Joiner, promoting some sleaze that might be pleasing to the National Enquirer crowd, but smacks of Las Vegas signboard hype that should put up warning lights to even a slightly savvy marketer or consumer.

But if you talked in confidentiality to these guru gods, they would give a lowest-common-denominator response: “I sell to people what they want in the way they want it. You might find that disgusting, but it puts a Maserati or two in my garage.”

Take a look at what guru god Joyner passed my way

Nauseating! The title of this offer is Instant Money Toolkit. Any warning alarms blaring? They should be. Pure crap to separate a fool and his money.

The sad point is that until that moment I had great respect for Joyner’s integrity and useful material. Why did he sell out to a medicine man concept? It couldn’t be for the money. It must be because whatever makes money is good enough for him and his circle-the-wagon marketing buddies.

Laura Schlessinger sums up the mindset of the inner circle of super Internet marketing gurus:

“When you’re the victim of the behavior, it’s black and white; when you’re the perpetrator, there are a million shades of gray.”

Is my voice alone? Am I to be drowned out because I am a struggling citizen, rather than a millionaire? Must I join the fray in order to point out the diseases prevalent in the IM industry?

There needs to be voices in unison screaming: No more hype. No more bait and sell. No more waste in the name of stealthy marketing practices. Outstanding motivator and entrepreneur supreme Earl Nightingale once said about following the crowd:

“If someone shouts, “Fire!” it is automatic to blindly follow the crowd, and many thousands have needlessly died because of it. How many stop to ask themselves: Is this really the best way out of here?

So many people “miss the boat” because it’s easier and more comforting to follow — to follow without questioning the qualifications of the people just ahead — than to do some independent thinking and checking.”

This very wise and successful man would have loved many of the attributes of the present-day marketing millionaires and billionaires, but he would also be disgusted that so many sheep wannabees follow blindly the soothing words of successful marketers without ever believing that they – the burgeoning entrepreneur – could achieve excellence without the crutches of others or the blatantly false hype of far too many.

In the coming weeks, I will begin to outline an ethical guideline and rating system when choosing gurus. Few, I’m afraid, will pass the mustard today. While making money is what business is all about, your life is much more than the money you make and spend.

Ethics and commerce deserve to meet and share the same floor.

The ad nauseum use of such phrases as “No List. No brain! No worries! Former bagger at Walmart earns $13,499 in 48 hours,” is great copy for a dog and pony show, 2009 style. It especially works on people desperate to believe in a magical shortcut to fame, riches and sipping pinatas on the shores of Bora Bora.

I challenge any hypster marketer – that’s most of them – to take myself, one of my Twitter companions, a random person on a live webinar/teleseminar, or a random person chosen in some other way to protect against plucking a confidant of the marketer, and then demonstrate live how this super-dooper system can make instant riches for a technical moron with less than a hundred dollars in cash to spend.

If the software/system is so great for common folks, then this is a great way to show wannabe marketers live that this is not some income circling crap with no direct show of how (and if) it can work with No list, No website, No (You fill in the blank).

Talk is cheap and we can blame it on Internet Marketers who know what they are doing and know that you don’t understand jack shit and can be reeled into their marketing loop.

Guarantees and risk reversal are meant to lower our guard, but the savvy marketer knows that when the buyer fails he/she will often – though not always – write off the failure to their own shortcomings (probably right!) rather than the failings of the seller. Asking for a refund will happen in less than twenty percent of the sales, I surmise.

The key to low returns despite failure is that the marketer is smooth-talking, knowledgeable, and sounds sincere. The buyer then blames himself for buying and then not implementing systems.

I’d like to have a dollar for every marketer who bought, for example, the Butterfly Marketing software for shipping cost only and then canceled the continuity program immediately, could then not install the valuable asset on their server (despite a video instructional), and ultimately filed it under the “Some Other Time” file on their hard drive or backup disk. I’d like to have another dollar for the similar deals from Stompernet, PPC Affiliate Classroom, Listbuilding Club, et al.

The truth is that most people don’t have the perseverance levels of those selling them a product deal. The successful marketer can paint – or hire someone to paint – a rosy picture, but he can’t pull you away from Fox TV or solve your problems with an nonsupporting spouse. He can’t make you a marketing maven unless (and since) you are willing to pay thousands of bucks for his/her one-on-one coaching.

Failure is a state of mind rather than a lack of software or systems. To work on the income rather than your person is a glaring mistake most people make in their marketing careers. The successful Internet marketer knows the truth: his/her system will fail most of the time because the mindset is piss poor, the finances are in the tank, and the person is a technical clutz lacking imagination and foresight.

In other words, “No list, No Website, et al…” is a crock aimed at unfocused losers more than seasoned pros looking to move up a rung or ten.

Get your mind clear before making another purchase.

If you want to work with people who are clearly above board and not into hype, then consider Steve Little or Ken Evoy.

Freddy Mercury was right when he said: “It destroys the soul to hear that you’re all hype, that you have no talent, and that your whole career has been contrived.”

The No-Brain-Needed hypsters should listen to Freddy’s graveside tune. If you got something worthwhile to hawk, prove it live.

Internet Marketing is what I have called in a recent essay, “White Man’s Land.” The following video is a plea for truly leveling the playing field between Caucasian and non-white netrepreneurs. Most segregation I believe is through lack of awareness, and although some successful marketers may harbor racist sentiments, most are just not seeing the big picture.

Internet Marketers are quite predictable. They do the same dog-and-pony tricks again and again because they work.

A fool and his money are soon parted. Perry Belcher, a superb Google-centered marketer loves big numbers, Ferraris and dream houses. He also is a marketing magician who loves to boast about his Internet lifestyle and show off the five- and six-figure paydays to impress the money-challenged with the notion that he has the key to the Google kingdom and that he is willing to cut you a spare key for his beta program for less than a modest family dinner for four.

Here’s my take on this…

After several years of following some of the big names in Internet Marketing, I have reached the conclusion that many of them are great at seizing opportunity. Most of them are also excellent people which explains their meteoric rises.

But the road to heaven is paved with good intentions. The IM world is full of deception, fraud, and horrific exaggeration. We give marketers literary license to yank our chain for the sale, regardless of whether the product or service will benefit us.

I put together a short video which analyzes the hypnotic and designing means of one of the top marketers in the world. He is not alone in his questionable methodology, but I chose his piece because he is a guru’s guru and is highly regarded.

Internet Marketing Guru Jive – Watch more amazing videos here