The video which follows gives some common sense strategies about social marketing.
As a former MLMer myself, I know that doing frontal assaults on friends, acquaintances and street rabble is both painful and highly unproductive.
Nobody wants to know what you have until they know who you are. Though you may make a sale or two with arm-twisting tactics or intimidation, the truth is and always will be that
“A man convinced against his will is of the same opinion still.”
As an expat American living in Japan for the last 29 years, the marketing hype emanating from the United States and other Anglo clones has become both laughable and infuriating.
Laughable because the public keeps on hunting for the elusive pot of gold. Few succeed in using the information, software or other training to effect, mostly, in truth, because they never hit the proactive accelerator with their new-found marketing plans.
Infuriating because too many savvy marketers in the know often use psychological traps to get the rabble to bite. They flash dollar signs and unimaginable promises of a good life to the gullible, something-for-nothing crowd – a very large audience indeed.
A fool and his or her money are soon parted, yet the marketer will continue to gloat about his or her successful launches which are always spiced (or spiked) with testimonials from those who allegedly succeed using the guru’s system.
What constitutes a successful product launch is about to undergo a rapid and unpredictable paradigm change. The Federal Trade Commission (FTC) is about to enforce new laws beginning on December 1st concerning truth in marketing both online and off.
The new laws are vague enough and ominous enough to send marketing shivers down unscrupulous (and scrupulous) marketers’ spines. It’s about time that the government stepped in and wiped out nauseating money and performance claims which have gone mainstream in the last few years.
How can any marketer use testimonials of those who are super successful at implementation and not concurrently convey that
“Not only are these income claims from using or selling this product extreme cases and unverifiable, but most certainly nine out of ten people will have little or no profit or positive effect on their business or life after making the purchase”?
The FTC regulation gives many examples of violation, so that hypsters and low-key, ethical marketers alike can learn to tone down their claims. For a large number of marketers this may be a death sentence and a hefty fine. The crooks who deftly use hypnotic hooks and exaggeration to close the sale at any cost, will face a marketer’s guillotine.
There are many ethical marketers who may also get in the cross-hairs of the FTC, but by and large I fervently support the clamp down and hope the most obvious hype maestros will lend up parking cars in Santa Monica or making license plates in San Quinton Prison.
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BTW, a great trainer who gives tons’ of quality material on how to set up up and operate an online business is Eric Holmlund. His Eric’s Tips are a treasure you CAN take to the bank. I ain’t selling this to you…just go there and see what the dude has to offer. Yes, he sells things and makes a handsome profit online, but he is also one of the great guys in IM.
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