All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. ~Sun Tzu~
To put these two concepts in simple terms, strategy is the overall plan to reach a goal or a plateau and tactics are the day-to-day actions to get you there.
More accurately, most businesses are reactive and just trying to stay afloat. They are tactical, at best. Usually they are random and incongruous.
They may have a high-sounding strategy written down somewhere, but they readily abandon it when the slings and arrows of outrageous fortune arrive at their business doorstep.
They and their staff often become rats in a maze just fighting to survive rather thrive. They take their eye off the ball and haven’t a sliver of a chance for long-term success.
Nobody on this planet teaches the difference better than the god of finding the gold in each business, Jay Abraham
Please watch him in action...
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