Internet Gurus in the Buff

Archive for the ‘Marketing Gurus’ Category

Internet Marketing Guru Jive

5 June 2009 | No Comments » | admin

After several years of following some of the big names in Internet Marketing, I have reached the conclusion that many of them are great at seizing opportunity. Most of them are also excellent people which explains their meteoric rises.

But the road to heaven is paved with good intentions. The IM world is full of deception, fraud, and horrific exaggeration. We give marketers literary license to yank our chain for the sale, regardless of whether the product or service will benefit us.

I put together a short video which analyzes the hypnotic and designing means of one of the top marketers in the world. He is not alone in his questionable methodology, but I chose his piece because he is a guru’s guru and is highly regarded.


Internet Marketing Guru JiveWatch more amazing videos here

The Guru Litmus Test

28 May 2009 | No Comments » | admin

Just today I sniffed out a scam.  The irony is that the guy who was promoting this seemingly get-rich-quick scam (as a JV partner?) preying on stay-at-home mothers has a site that I subscribed to quite a while ago called dontgetscammed.com.

Mark Hodges, the webmaster of that site, sent a message to me today that seemed slicker than slick.  It was supposedly written by a woman called Rachel Ryan who allegedly parlayed a chance meeting with a millionaire IMer into a home-based empire perfectly formed for women allegedly like her, a single mom scraping by.

The letter and the audio testimonial by Rachel (or staged name Rachel) were both so good that I doubted a stay-at-home mom with NO online experience a year or so ago could have written such a masterpiece or produced such a convincing audio.  It struck me that Rachel was a composite fraud created by a very good copywriter called Mark Hodges or an expensive outsourced one.

When I did a search for Rachel Ryan, the only possible match  on the first or second page of Google and Yahoo were for a retired porn star.  That made me even more suspicious, so then  I did a search for Rachel’s program called stay-home-millionaire.com and that led me to a series of scathing reviews saying that that program is a piece-of-crap, pedestrian scam.  I had reached the same conclusion, although I was still a little willing to give Hodges and his protege(?) the benefit of the doubt.

But then I found what to me was the clincher that my suspicions were justified.  The domain registration for Hodges and Ryan were to the same PO Box in Minnesota.  Rachel is most likely a nom de plume for Mark Hodges or he used his live-in girlfriend as the perfect cover for his target customer.

This allegation by me may be wrong, but I smell a rat…and so should you each time you see a sales page with circles and arrows showing huge earnings, flashy Ferraris and 16-room mansions bought using the method the guy/gal is flogging.  It’s hard for me to imagine why anyone including myself would even entertain spending one nickel or yen on look-at-me, you-can-be-like-me con artists.  “As seen on Oprah” is the absolute best final reason to run, but many fraudsters use that name-dropping technique on the thick-of-skull.

If a deal seems too good to be true, it often is.  Sometimes the guru or wannabe selling you their version of the Brooklyn Bridge really does make money using the software and methodology he’s/she’s trying to convince you to buy with a “Can’t Miss!” logic.   They tell you that there product is the last turnkey deal you’ll ever need to become like them:  a rag who got rich.

The best litmus test for such people as Rachel is to ask many questions before purchase.  If they don’t write back with congruent, verifiable information rather than just sales puffery…then pass.   One-time offers that are worth their weight in gold are as rare as a three-eyed crocodile.

You and I cannot be successful with even the perfect system until we believe we are worthy.  The change in our fortunes is not brought about by gawking at the successful and hoping against hope for the lucky break.  You need to find your passion.  Nobody has the perfect formula for your long-term success other than you.  Follow your dream, not Rachel’s.

White Man’s Land

27 April 2009 | No Comments » | admin

There are some disturbing trends on the WWW which need to be addressed. These trends are subtle, definitively racist and highly exclusionary. An ad hoc council of marketing gurus and search enginists are painting the Internet with Caucasian stripes.

The All White Brigade

The All White Brigade

The pervasiveness of whities (and I’m one of them) is so offensive and potentially divisive and diabolic that I must beg your forgiveness in broaching this important subject.

I have been keeping my radar locked on the hundreds of marketing offers reaching my inbox every week, and a majority of the marketers are less than forthright and the products offered are more often than not 110% junk or come ons for the more costly, fully-operational One Time Offer (OTO in marketing jargon) once you order their free report.  Ranting about this could consume hundreds’ of pixels in cyberspace, and in later entries I will discuss the artful-and-designing ways of these slicksters.

George Wallace and Adolf Hitler are probably standing up in their caskets and doing the Polka over this trend. What trend? Count the whities and the darkies (to include oriental types!). The score in the advert above is fourteen to zip.

The message seems to be mindset and The Secret movie – a perpetually profitable niche. But everyone is white and has an All-American smile. Most are handsome or pretty, Adams and Eves. The only things that are missing in this sales page are an audio soundtrack with sparrows chirping and harps being played by snow-white cherubs.

The Internet has become a default white man’s land! I do not believe that this default setting means that all Internet marketers are conscious or supportive of the distasteful, self-defeating trend toward whiteness.

Yet there is not a finger being lifted to call a spade a spade. White people (in the Aryan definition of things) represent less than 1/5th of the world population. These people and their governments control over 90 percent of the lethal weapons of mass destruction and the financial machines which fuel this insanity.

So is it important that we call the white marketing world which fuels this MAD (Mutually-Assured Destruction) to task? Is the whiteness just an innocuous, innocent oversight?

Don’t you believe it. The racists who are fueling the Internet are not wanting to see a rainbow coalition. But they do want the minds, the money and the obedience of the not-so-white Indonesian or Nigerian.

Getting into the back-room dealing, marketing country club requires a a white pass that under the implicit rules will always be a finger’s tip out of the grasp of the majority of non-whities.

Pay attention to this trend. White folks are building cyber banana republics in nanoseconds around the world. This new world order is going to bring about a new north-south divide which could lead to war.

“In all affairs it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted.”
~Bertrand Russell~

I welcome you to speak your mind on this issue.

Alex Mandossian is an a Marketing Maven

14 April 2009 | No Comments » | admin

Alex Mandossian has helped his clients generate close to 300 million dollars in sales through his expertise in TV spots, infomercials, QVC and Home Shopping Network, national retail catalogs, space ads in Parade Magazine and USA Weekend, direct mail, Web marketing, teleseminars, podcasting, virtual book tours and of course, postcards.

He’s a force who demands respect from all serious online Netrepreneurs.  Some of his own sites has generated a five-figure income per month from less than one hundred visitors per day.

What I love about Alex – whom I met at an Orlando seminar – is his scientific approach to marketing.  When he holds a training teleseminar, he teaches you by explaining what he is doing in a marketing sense while the seminar is taking place.  In other words, hedoes not try to manipulate people with slick sales techniques – which he certainly possesses – but with integrity and no-fluff content.

A great teacher and a man I highly recommend as your mentor.

One of the Best Internet Marketers

11 April 2009 | No Comments » | admin

Ken Evoy is a doctor turned marketer.  What makes him the best is that he has been churning out outstanding, content-rich material – largely free or very low-cost since the Milennium.

His info-packed ebooks make a fan of anyone who plows through them.  Many are  a hundred to two hundred pages long.  His Master Courses cover  a wide range of subjects:   and cover such topics as How to be a Work-at-Home Mom (WAHM), Local Business Masters Course (Local-Biz-Masters), Make Your Price Sell (MYPS), Make Your Site Sell (MYSS) and a host of other ebooks and software which funnel into his key continuity product, Site Build It.  Site Build It is a truly turnkey, affordable solution for building search engine-optimized sites that rank incredibly high time after time.

This last product is a turnkey system which is perhaps the longest lasting and most profitable one in the Internet marketing field.  His software is superb for every aspect of building a search engine friendly, profitable site.  His member sites consistently rank very high in the search engines and he has perhaps thousands of loyal, long-term customers who will vouch for him.

If you never buy a thing from Ken Evoy, you will get more value in actionable information on marketing online than most marketers would ever consider giving you for hundreds or thousands of dollars – no bull!

And perhaps what I like most about him is that he remains private and under the radar, rather than trying to be a stand-up, in-your-face guru.

Visit Ken Evoy’s superb Sitesell web now by CLICKING HERE