Listbuilding Success: A Practical and Profitable Guide to Getting Started

One key component of all good businesses is that they are always selling, cross-selling, up-selling and even down-selling. The key point being that if a potential buyer doesn’t buy something soon after visiting your virtual or real store, blog or traditional website, then the chances are that you will never see that person again nor his money.

There are no second chances to improve upon the first impression unless…you build a list of virtual/real visitors. As is often said in the online marketing and direct sales worlds:

“The money is in the list.”

However, that is not entirely true. The money is in the quality and quantity of the list. You can acquire a number of opt-ins by offering a free report on dog training. But if your real niche is in travel tours, your opt-ins will not appreciate emails about dog training and will (over time) unsubscribe to your list because you have become a spammer.

In order to grow your list and make it more responsive, you must know who your target market is and market to them what they want, what they like and what they need. By more responsive I mean to turn your freebie crowds into buyers and your buyers into better-paying or more frequent customers.

I know a foreigner in Japan who claims that he has over a million visitors to his websites every month. Sounds great, right?

But then I asked him about the percentage of those visitors leaving revenue in his bank account. He said that the revenue barely pays for the administrative costs. At that point, I couldn’t help asking: “Why don’t you redesign your marketing system or abandon these busy sites of non-buyers?” He then proceeded to defend his two-year losing strategy and turned away from me in discomfort.

There are volumes of online, free training content on list building from some very talented and often rich Internet marketing gurus. In these messages, I hope to introduce you to the people who are great list-builders and trainers of the skill. To name a few of them: Tellman Knudson, Gary Ambrose, Mike Filsaime, Willie Crawford and David Riklan.

Many traditional list-building gurus have taken their connectiveness to warp speed through online social networks such as Facebook, Twitter and LinkedIn.

At the end of the day, the key element in building lists is to find any online marketer who is mega-successful, study what they do, buy their training material/coaching programs(if you can afford to invest in them), and then clone their efforts, as much as humanly possible. Success does leave traces.

Promoting another is really a matter of trust more than product.

Indian guru Sai Baba was quoted as saying, “The joy one gets while promoting another’s joy is incomparable.”  Undoubtedly, he was a man who could have been writing for the Internet Age of  affiliate programs, read email schemes and such.

There is a growing cluster of high-value entrepreneurs working online who value-add every day they live.  Their products are in demand and their character is anchored in integrity.  Who wouldn’t want to hang around with such divine people?

Yes, if we look into the checkered past of some of these esteemed individuals, we can find justification for hesitation in handing over greenbacks to them.  They charm, critics may say, because they relish lucrative and frequent paydays.

So when we get an affiliate link to some product that these people are flogging, we can trust that it is good, though we may not have the funds nor interest to first try it ourselves.

They – whoever they are –  always get rave attention and stellar results.  They have the Midas Touch, and we commoners can catch some loose change by promoting them.

Perry Marshall is a great example of  a stellar marketer with a down-to-earth attitude towards everyone he encounters.  His site content is rich in ideas on Adwords, Adsense and SEO-related materials.  His life philosophy is well-grounded.

Yet what sets him apart is that he really seems to care  about over-delivering to clients and prospects.  I have virtually no hesitation in promoting him as an affiliate.  He knows his stuff and his content stuff can make you a bundle of money, even if it bores you to death.

Perry just announced that he’s hosting a free teletraining on

- Bionic ad technique for breaking out of an ad writing rut that gets your ads to stand out from the crowd (and get higher click through rates)

- Facebook PPC bidding tactic from a mysterious Mr. R

- Shelley Ellis’ top tool for zeroing in on placements

What Perry’s going to share is a really powerful tactic that can be used right away. So I suspect the response to this is going to be very very positive.

If you are into those nerdy activities on PPC, Adwords, PPA, yada yada…then Perry is going to open up new vistas for your online business in this webinar…guaranteed!

Register to be there at http://tinyurl.com/ykpzmnc

Here’s what the big boys  say:

“If you don’t have a Unique Selling Proposition on the Internet, you’re roadkill sooner or later. It’s just a question of when.” ~Perry Marshall~

“The days of “thin affiliates” brokering clicks on the Big G are over.”~Amit Mehta~

“An affiliate promotion is not a career. It’s a test.”~Jonathon Mizel~

It’s astounding how often Internet gurus speak out of both sides of their mouth  while still chewing.  They are eternal optimists defying the law of gravity.  Adwords works, and then it doesn’t.  Then a new angle…and that window of opportunity closes.  The circle never closes.

Here’s the point.  Do you want to run your life and business like an ambulance-chasing lawyer?  The big boys want you to act impulsively and buy whatever gimmick they are selling.

Honestly, most want you to succeed with their strategies and gizmos, and then have your testimonial in order to sell even more of the same.  Yet most people who buy or simply download for nada a report or widget will never use it or profit from it.

Find Your Perfect Business!

All things in this universe are built from the inside (the mind and heart) and then manifested in a product or service.  These gurus  want you to believe that you can skip over the inside part and just roll in money.

But you and I know that a fool and his/her money are soon parted.  No widgety-fidgety tool or report or continuity program will ever work until you believe in yourself.

And belief in yourself starts  with small projects and accomplishments, not in making a killing in FOREX, PPC, Adwords, Google Mail, Video Marketing, or any other gimmick.  They can all work, but only if you are clear about what you want in your life.

So what do you want in your life?  Start to follow your God-given talents, rather than following  all the smooth-talking marketing experts.