I recently read a sales page where a person flashed a big-dollar possibility followed by a disarming lure: “If I were you, I’d think this is bunk. But I’m not you!”
Let’s get seriously real. The reason why so many sales letters use the same hooks and lures in their copy is that those words – sometimes moronic ones – are hypnotic.
Good copywriters/marketers pay close attention to the objections and complaints of subscribers, purchasers and even naysayers who don’t fall into the previous two categories. They chisel their copy to bullet-point by bullet-point each reason a person wouldn’t buy and why they should throw caution to the wind on each point this time round.
On the other end of the shtick is the gullible, vulnerable purchaser. He or she doesn’t want to build a website, spend hours working on a business, and, most importantly, shell out hundreds’ or even thousands’ of dollars which the marketer is softening them up to invest.
Let’s put this pure and simple. If Warren Buffet gave away a billion-dollar strategy with a big-dollar promise in the headline, a fool and his/her money would soon be parted. In the same way, if Lebron James of the Cleveland Cavaliers taught his 20-point-a-game strategy with a headline, “Who would like to score 20.8 points per game in the NBA consecutively for the next decade?”, some gullible, delusional and easily brainwashed wannabe players would buy his magic system for $2499.00(or more!!) without a first thought.
Pissing into the wind is far too common among slothful, serial netrepreneur failures. They want the quick fix to make them rich in a blink while sipping daiquiris and smoking joints in Maui.
Cutting to the John Hancock, making money and creating lasting wealth takes a much different mindset than what has put you behind the economic eight ball. If you are living on the financial edge or in the abyss, no system is going to extricate you from your thinking swamp.
Undoubtedly, if you can’t – without being inebriated – close your eyes and see yourself in the house, the car, the company of people which indicate exponential success for you, no system nor coach can save you from flopping.
You are where you are life because of who you truly believe you are. Nice words, chants, affirmations have their place in the success column, but there is no substitution for having a picture in your mind of the resounding success you are writing and voicing daily.
Next time a guru offers you the world, understand that in his or her world a vision of what is possible is always there. It matters not whether, Lebron, Oprah Winfrey or even Michelle Obama endorse Guru X. Systems can only work when you consistently see yourself in the fast lane to success.
You have an inside job unrelated to “As seen on TV” nonsense, list building, SEO research, social bookmarking, dollar flashing or a host of other gimmicks meant to separate a fool from his/her money.
I’m not you, but I can spot delusional, self-sabotaging behavior from Uranus. Don’t look for quick fixes or chase pie-in-the-sky dreams without first mastering your own mind.