Here’s what the big boys say:
“If you don’t have a Unique Selling Proposition on the Internet, you’re roadkill sooner or later. It’s just a question of when.” ~Perry Marshall~
“The days of “thin affiliates” brokering clicks on the Big G are over.”~Amit Mehta~
“An affiliate promotion is not a career. It’s a test.”~Jonathon Mizel~
It’s astounding how often Internet gurus speak out of both sides of their mouth while still chewing. They are eternal optimists defying the law of gravity. Adwords works, and then it doesn’t. Then a new angle…and that window of opportunity closes. The circle never closes.
Here’s the point. Do you want to run your life and business like an ambulance-chasing lawyer? The big boys want you to act impulsively and buy whatever gimmick they are selling.
Honestly, most want you to succeed with their strategies and gizmos, and then have your testimonial in order to sell even more of the same. Yet most people who buy or simply download for nada a report or widget will never use it or profit from it.
All things in this universe are built from the inside (the mind and heart) and then manifested in a product or service. These gurus want you to believe that you can skip over the inside part and just roll in money.
But you and I know that a fool and his/her money are soon parted. No widgety-fidgety tool or report or continuity program will ever work until you believe in yourself.
And belief in yourself starts with small projects and accomplishments, not in making a killing in FOREX, PPC, Adwords, Google Mail, Video Marketing, or any other gimmick. They can all work, but only if you are clear about what you want in your life.
So what do you want in your life? Start to follow your God-given talents, rather than following all the smooth-talking marketing experts.
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January 13th, 2010 at 12:29 amQuote
Where’s the token girl?
January 13th, 2010 at 12:20 pmQuote
Jonathan,
January 13th, 2010 at 4:10 pmThe oversight was corrected. I did intend to find a woman’s comment on the affiliate debacle when first penning the article. It is my intention to cover the opinions of women and minorities in the upper echelons of IM and DM, but they are painfully underrepresented (glass ceiling?) in your world.
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Everyone plus their grandmother is peddling Internet marketing or How to get rich on the web.
May 17th, 2010 at 8:51 pmNone of these so called Guru’s ever seem to reveal a niche they have actually made money from or are currently making money from.
Is the only real niche “tuition on Internet Marketing”?
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Steve, there are many marketers who sell you a chance for a chance to be rich. Unfortunately, this “smoke and mirrors” machination is making tens of millions for the slick marketers out there unconcerned with our welfare.
The trouble with opportunity- (ambulance-) chasing wannabes is that they believe success will come by having the right product or angle. That is partially true, but the real power comes from having a clear vision of what your game plan is before you start chomping at the bit for every new product, service or widget being flogged on the worldwide web.
Most of these schemes can and will work for a short time frame, but by the time that the big launch takes place, that newest and “best” gimmick, gadget or angle is already becoming obsolete through saturation or plummeting in value through copycat product launches.
It’s been said many times before: If you don’t stand for something, then you will fall for anything. I have my scars. And you?
May 17th, 2010 at 11:28 pmQuote