The Lottery Mentality is pervasive in Internet Marketing. Flashing big paychecks and penning catchy headlines can still - in the modern age - separate a fool from his/her money.
No, it’s one damn sale and then another. For most people online, lots of money – called investment in the future – flows out to buy this program, that software, or the ultimate coaching program that could and should put you over the top. But it isn’t and doesn’t.
My daughter once bought me a shirt saying, “No money, no honey.” Such stark truths make us desperate for money.
So when your sitting in front of the PC, pounding out your specifics to buy the newest and best program that will absolutely make you Bill Gate’s neighbor in a New-York minute, if an email comes across your desktop saying
“Congrats – You Made Another Sale”…
The temptation to open such bogus mail is often too much, even though you may be sure it is a come on or an outright scam. The lottery mentality is easy bait to fish with when your prospect has had little to no success in online marketing and the bills are mounting. We want to make sales or have Godly intervention!
Most of us are smart enough to smell a pedigree Nigerian scam:
“Hello, respected sir/madam. This message may come to you as a great surprise. My late brother-in-law, Abdulah Ben Goldfarb, recently died in disgrace in an underground cavern and left behind a small fortune of gold bullion used by the decrepit government of Sierra Leone to finance a drug ring. Fortunately, he smuggled a map to me pinpointing the location of this stolen property of the people of my beloved country. But I need your help to make things right…”
About 12 years ago, I got scammed on a lottery win that I couldn’t remember entering. But I was so hungry to have instant riches, that I deluded myself to believing I had entered that phantom contest. I was humiliated and embarrassed when I shared this story of imminent wealth with a few people. They laughed at me and mocked me for my gullibility. That memory doesn’t sit well with me.
When I received an email from a highly respected marketer, let’s call him B.E., with a subject title, “Congrats – You Made A Sale!” – I could feel my blood boiling.
From this point forward, please note, I will name names and print the gist of any verminous email like this.
There is abundance in this world sufficient to feed the teeming masses of malnourished, starving human beings. It is never necessary to scam anyone to get money or booty undeserved. Those people resorting to such lowest-common-denominator deception should be tarred and feathered. I’ll do my best to smoke these vultures out.
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there are so many scams running on the internete so watch out*~’
July 2nd, 2010 at 11:51 pmQuote