Internet Gurus in the Buff

Promoting Products You Don’t Use

10 February 2010 | No Comments »
Promoting another is really a matter of trust more than product.

Promoting another is really a matter of trust more than product.

Indian guru Sai Baba was quoted as saying, “The joy one gets while promoting another’s joy is incomparable.”  Undoubtedly, he was a man who could have been writing for the Internet Age of  affiliate programs, read email schemes and such.

There is a growing cluster of high-value entrepreneurs working online who value-add every day they live.  Their products are in demand and their character is anchored in integrity.  Who wouldn’t want to hang around with such divine people?

Yes, if we look into the checkered past of some of these esteemed individuals, we can find justification for hesitation in handing over greenbacks to them.  They charm, critics may say, because they relish lucrative and frequent paydays.

So when we get an affiliate link to some product that these people are flogging, we can trust that it is good, though we may not have the funds nor interest to first try it ourselves.

They – whoever they are –  always get rave attention and stellar results.  They have the Midas Touch, and we commoners can catch some loose change by promoting them.

Perry Marshall is a great example of  a stellar marketer with a down-to-earth attitude towards everyone he encounters.  His site content is rich in ideas on Adwords, Adsense and SEO-related materials.  His life philosophy is well-grounded.

Yet what sets him apart is that he really seems to care  about over-delivering to clients and prospects.  I have virtually no hesitation in promoting him as an affiliate.  He knows his stuff and his content stuff can make you a bundle of money, even if it bores you to death.

Perry just announced that he’s hosting a free teletraining on
- Bionic ad technique for breaking out of an ad writing rut that gets your ads to stand out from the crowd (and get higher click through rates)
- Facebook PPC bidding tactic from a mysterious Mr. R
- Shelley Ellis’ top tool for zeroing in on placements
I’ve seen the content and what Perry’s going to share is a really powerful tactic that can be used right away. So I suspect the response to this is going to be very very positive.

Perry just announced that he’s hosting a free teletraining on

- Bionic ad technique for breaking out of an ad writing rut that gets your ads to stand out from the crowd (and get higher click through rates)

- Facebook PPC bidding tactic from a mysterious Mr. R

- Shelley Ellis’ top tool for zeroing in on placements

What Perry’s going to share is a really powerful tactic that can be used right away. So I suspect the response to this is going to be very very positive.

If you are into those nerdy activities on PPC, Adwords, PPA, yada yada…then Perry is going to open up new vistas for your online business in this webinar…guaranteed!

Register to be there at http://tinyurl.com/ykpzmnc

Video is all the Rage

10 February 2010 | No Comments »

But the big question is: Will it last or will something replace it?

No, nothing can replace visual. The impact has been proven again and again by psychologists studying the impact of TV and movies on our attitudes and behaviors.

There are some outstanding video gurus out there and most of them are giving away free information to help the rank beginner get started. Video is easy to get first-page ranking with in select niches where video competition is nil.

The people who I highly recommend for training and products with video include Mike Koehnigs (great presentation), Andy Jenkins (the mestro), and Gideon Shalwick.

Get started. It isn’t hard to get going, though there is a learning curve. But putting up video for your niche will bring you instant recognition. Don’t get it right, just get it going. Distinguish yourself.

Racism on the Internet is Equivalent to Apartheid

28 January 2010 | No Comments »

I made this stark YouTube video because the world is a big place and is more non-white than white.  Yet if you look at the Internet Marketing and Self-Help fields (and other) virtual inner circles, they smack of racism, mostly of the unintentional sort, and exclusionary tendencies.

I am not dancing with minorities just to show how liberal and open-minded I am, but just pointing out a blatant wrong that needs to be righted.

First they came for the communists, and I did not speak out—because I was not a communist;
Then they came for the trade unionists, and I did not speak out—because I was not a trade unionist;
Then they came for the Jews, and I did not speak out—because I was not a Jew;
Then they came for me—and there was no one left to speak out.

First they came for the communists, and I did not speak out—because I was not a communist;

Then they came for the trade unionists, and I did not speak out—because I was not a trade unionist;

Then they came for the Jews, and I did not speak out—because I was not a Jew;

Then they came for me—and there was no one left to speak out. ~Pastor Martin Niemöller~

More Than An Entertainer

18 January 2010 | No Comments »

Entertainers are our escape from reality.  We often transfer our power to the star who can live out our fantasies, make love like Casanova, hobnob with the in-crowd, and rake in moolah like there is no tomorrow.

Find Your Perfect Business!

Vicariously living through others is a one-way ticket to mediocrity and underachievement.  The next time you plant yourself in front of a TV when you could be improving your life and vocational skills, remember that

“Sport in the sense of a mass-spectacle, with death to add to the underlying excitement, comes into existence when a population has been drilled and regimented and depressed to such an extent that it needs at least a vicarious participation in difficult feats of strength or skill or heroism in order to sustain its waning life-sense.” ~Lewis Mumford~

Get on your game before life kicks the wind out of you.  Movie star Will Smith says it better than most.  He consistently speaks and conveys through his body language that he believes the God-force works through him (and through us).  Watch this:

Forced Continuity Was/Is a Wolf in Sheep’s Clothing

17 January 2010 | No Comments »

sheepwolfIt didn’t take long for me to learn the artful and designing marketing schemes of  legitimate and illegitimate marketers online.  They play on our basal instincts, the seven deadly sins:

1) haughty eyes, 2) a lying tongue, 3) hands that shed innocent blood, 4) a heart that devises wicked schemes, 5) feet that are quick to rush into evil, 6) a false witness who pours out lies, and 7) a man who stirs up dissension among brothers.”

Almost every trick used by the sham masters of the 19th Century, galloping into a town a night by horse and buggy to sell pidgeon feathers or snake oil as a panacea for every ailment in God’s arsenal, have now been incorporated into the seamless, online marketing world.

Moreover,  we now hear those seedy methods of yore with cyber sugar-coating being praised  as “stealthy marketing principles.”

Continuity programs, affiliate programs and any other programs that sells information and promise are facing the scrutiny of ecommerce giants such as Google and Mastercard.  Many more are putting new-age medicine men on notice.

This new scrutiny does not make me happy, nor do I gloat.  For years I have been writing about the deceptive marketers selling us sexy lifestyles and instant success on a stick.  They are not held accountable – at least until the present crackdown – for the efficacy of what they sell or the gimmicks to get you to buy at “No Risk.”

Enter, front and center, continuity meisters with their sugar-coated, giving-away-the-farm designs with a $50,100,200 membership waiting for you thirty days down the line.  They tell you that you can cancel at any time during those thirty days, but my own experience with such matters tells me that people forget, have the first membership fee taken from their credit card, inform the seller they do not want (nor did they want) to pay anything.

Here’s the kicker.  Many people blame themselves and so they won’t ask for the first payment back.  They will just cancel.

Let’s run the numbers with  Guru X.  He has a mailing list of 300,000.  Half of his membership takes him up on the  giving-away-the-farm continuity plan (150,000 subscribers).   Of those 150,000, let’s say 20% (30,000) forget to cancel the thirty-day trial and get billed.  Generously speaking, let’s say 80% (24,000) demand their money back.  The remaining group (6000) cancel but don’t ask a refund because they were negligent by not paying attention to the deadline.  Each of them payed, for example, $50, for the monthly membership.  That’s $300,000 in booty.  Yes, the marketer must pay his JV partners for leads or however he commissions them, but that was calculated into the legitimate buyers’ commission scheme.

Does this sound at all suspicious or even unlawful?  Methinks it does.  Get this straight, however – a majority of mega-marketers are good or even altruistic guys and gals who would defend continuity to the death.  They have been brainwashed and anesthetized by the allure of riches and fame.  They like hobnobbing at exclusive country clubs or Branson events to put another feather in their marketing caps.  It can happen to the best of us.  We err because we are human.

Noam Chomsky pointed out:  “The point of public relations slogans like “Support our troops” is that they don’t mean anything… That’s the whole point of good propaganda. You want to create a slogan that nobody’s going to be against, and everybody’s going to be for. Nobody knows what it means, because it doesn’t mean anything. Its crucial value is that it diverts your attention from a question that does mean something: Do you support our policy? That’s the one you’re not allowed to talk about.”

While I’m talking about it.  And so is the man in the following YouTube video, Ryan Lee…