
Smoothe talking and slick websites do not (necessarily) a great guru make.
As the assembly-line processes of making bundles of cash on the Internet expand exponentially, maestros (OK, or gurus) need to be rated.
Some bombard you with free content. Others bombard you with their marketing spiels or sales letters.
Still others throw philosophy and morals at us.
Some send us to videos as often as the sun rises.
Some are teachers.
Some are slicker than a proverbial used-car-salesmen and shamelessly hype launches only because the commission payout is substantial.
Some play the number on subscribers and spam us relentlessly until we unsubscribe or fall into line. Others contact us irregularly.
Some are Internet savvy, while others couldn’t install a Windows update without an able-body assistant or outsourcer. Some are obnoxious and extremely conceited. Others are very soulful.
Many posture and exaggerate for the sale.
Some are very discriminate in what they offer.
A group of Internet winners scoff at disagreeing forum postings and more than a few will not even post a well-written alternative postulation to what they are preaching or philosophizing. Others are provocative and love civil, mannered discourse with their subscribers and customers.
A majority of leaders exclusively joint venture or deal with other Caucasians – though they may not be conscious of this implicit racism nor proscribe to it when cornered about the topic.
When all is said, not every maestro is for you. There are those of us who value honesty over anything else.
There are others of us who value teaching skills in their maestros.
Still others love a maestro with an entertaining yet educational style. Others have written upon their soul: “I’m a mercenary. Just give me the keys to the cash box. I’ll sell my spouse and children for a chance to rule the roost!”
Wherever you are in this mindset on marketing, you must discriminate if you hope to keep your eye on the ball and develop a modicum of success online or off from the teachings of the so-called gurus.
Quite frankly, I believe success is not in systems or even maestros. It is in having or developing a mind at peace with oneself. Some of us were almost born with resiliency and an open, vital mind. Others of us must choose our teachers carefully to have even a remote chance of financial success and spiritual equanimity.
One idea is all you need. You do not need one hundred conductors sending you delectable marketing tidbits and deals each day to reach your financial and spiritual objectives.
Laser focus and a principled belief system will get you to the top of your game.
When I was a young boy growing up in affluent suburb of Great Neck with middle-class parents, one of my friends lived in a gorgeous home with a football-size playing field lined with trees. I was in awe of this opulent lifestyle and once asked my friend what his father did for a living. He responded – like many children would – that he didn’t exactly know but that it had something to do with coat hangers. A few years later I was able to discern that his father provided clothes hangers for most of the dry cleaners in three counties. A simple clothes hanger bought this rich man and his family everything they (as a family) wanted or needed. No rocket science was at play in this man’s mercurial rise to the good life.
In the same light, though there are many shiny objects in the form of emails from maestros, you should choose at most eight of them to follow. Meet the others at seminars, workshops and conferences after you have built your successful marketing system and have a mailing list and credibility which will attract these other gurus attention.
My firm belief is that two or three high-value mentors will help you create your coat-hanger millions. All others will only distract you and take you off course at the start.
Let’s meet these warriors from the next posting.