Internet Gurus in the Buff

MLM Ain’t More Brilliant Than Sanitary Napkins

11 July 2011 | No Comments »

 

Here’s the kicker…MLM is, by and large, a dumb, lowest-common-denominator business model that promises the world overnight and then gives you a pile of dung.  It is so American in design and so pervasive in the world that one must wonder what part of the brain God neglected in His design.  When these deals cross my desktop, I respond to the dealy by say out loud, “Any friend of yours … is a friend of yours.” My rant continues on audio:

I Need More Information Syndrome

30 May 2011 | No Comments »

How much is too much?

Must you know how every nut and bolt on an automobile is attached before purchasing a vehicle?  Must you know how many pinches of salt were added to the beef stew before picking up the spoon?  Must you know how each pattern on the tablecloth was sewn before setting the table?  The answer to each of these rhetorical questions is a definitive No.

But when it comes to choosing a business, the nuts and bolts do matter.  You want to know more about the industry, the main and back-end products of that niche, and the best way to find and then reach your target market.  These are legitimate requisites before diving into your new venture.  Violating the due diligence of preparing adequately for the launching of an enterprise will more than likely lead to failure.

The Internet has made research and preparation for launching a business much easier than before there was a digital world.  Gathering information and preparing, preparing and gathering information, gathering and preparing can be addictive, time-consuming, and sometimes can become the nail in the coffin to a business plan.

There is never enough information to get your business launched online or offline.  The learning curve is never-ending.  The data, the software, the advice…all can make you feel like a deer caught in headlights.

One of my favorite marketers and coaches, Mike Litman, author of  Conversations with Millionaires, has often said:

“Don’t concern yourself with getting it right, just get it going.”

That philosophy is how I went from a 116-kilogram balloon girth to a svelte 78 kilograms in just four, consistent and persistent years.   I just got it going and along the way adjusted my eating habits and lifestyle to match my new vitality.  I learned how to be thinner by going one day without the problematic food, and then another.

The same method can be used with success in trying to build a business.  Get started.  Make mistakes.  Adjust.  Keep going.  Eventually life forces will propel you to prosperity.  And with that new-found prosperity, your self-confidence will grow.  And when that self-confidence blossoms, you can become unstoppable.

As Mark Twain once said:

“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.”

Leave information addiction to librarians.  The school of trial and error is where achievement resides.  If you want to take up residence there, then don’t spend your life outsmarting yourself.

WordPress Plugin Makes Your Site Speak Different Languages

6 April 2011 | No Comments »

I believe this WordPress plugin called Global Translator 1.3.2 can make you a global star in the search engines.
If you do not set it right, however, you will get a 500 Internal server error”!!!
And dont use tooo many Flags! This will take also many errors to your blog.

Better you choose only the important Languages of the world like English, German, French, Spanish, and Japanese

For a guide to proper configuration, please view the illustrations below:

 


Global Translator Plugin for WordPress 投稿者 ezyas123

The Money is in the List (Sort of…)

23 March 2011 | No Comments »

Listbuilding Success: A Practical and Profitable Guide to Getting Started

One key component of all good businesses is that they are always selling, cross-selling, up-selling and even down-selling. The key point being that if a potential buyer doesn’t buy something soon after visiting your virtual or real store, blog or traditional website, then the chances are that you will never see that person again nor his money.

There are no second chances to improve upon the first impression unless…you build a list of virtual/real visitors. As is often said in the online marketing and direct sales worlds:

“The money is in the list.”

However, that is not entirely true. The money is in the quality and quantity of the list. You can acquire a number of opt-ins by offering a free report on dog training. But if your real niche is in travel tours, your opt-ins will not appreciate emails about dog training and will (over time) unsubscribe to your list because you have become a spammer.

In order to grow your list and make it more responsive, you must know who your target market is and market to them what they want, what they like and what they need. By more responsive I mean to turn your freebie crowds into buyers and your buyers into better-paying or more frequent customers.

I know a foreigner in Japan who claims that he has over a million visitors to his websites every month. Sounds great, right?

But then I asked him about the percentage of those visitors leaving revenue in his bank account. He said that the revenue barely pays for the administrative costs. At that point, I couldn’t help asking: “Why don’t you redesign your marketing system or abandon these busy sites of non-buyers?” He then proceeded to defend his two-year losing strategy and turned away from me in discomfort.

There are volumes of online, free training content on list building from some very talented and often rich Internet marketing gurus. In these messages, I hope to introduce you to the people who are great list-builders and trainers of the skill. To name a few of them: Tellman Knudson, Gary Ambrose, Mike Filsaime, Willie Crawford and David Riklan.

Many traditional list-building gurus have taken their connectiveness to warp speed through online social networks such as Facebook, Twitter and LinkedIn.

At the end of the day, the key element in building lists is to find any online marketer who is mega-successful, study what they do, buy their training material/coaching programs(if you can afford to invest in them), and then clone their efforts, as much as humanly possible. Success does leave traces.

How To Rate An Internet Marketing Maestro

20 March 2011 | No Comments »

Smoothe talking and slick websites do not (necessarily) a great guru make.

As the assembly-line processes of making bundles of cash on the Internet expand exponentially, maestros (OK, or gurus) need to be rated.

Some bombard you with free content.  Others bombard you with their marketing spiels or sales letters.

Still others throw philosophy and morals at us.

Some send us to videos as often as the sun rises.

Some are teachers.

Some are slicker than a proverbial used-car-salesmen and shamelessly hype launches only because the commission payout is substantial.

Some play the number on subscribers and spam us relentlessly until we unsubscribe or fall into line.  Others contact us irregularly.

Some are Internet savvy, while others couldn’t install a Windows update without an able-body assistant or outsourcer.  Some are obnoxious and extremely conceited.  Others are very soulful.

Many posture and exaggerate for the sale.

Some are very discriminate in what they offer.

A group of  Internet winners scoff at disagreeing forum postings and more than a few will not even post a well-written alternative postulation to what they are preaching or philosophizing.  Others are provocative and love civil, mannered discourse with their subscribers and customers.

A majority of leaders exclusively joint venture or deal with other Caucasians – though they may not be conscious of this implicit racism nor proscribe to it when cornered about the topic.

When all is said, not every maestro is for you.  There are those of us who value honesty over anything else.

There are others of us who value teaching skills in their maestros.

Still others love a maestro with an entertaining yet educational style.  Others have written upon their soul:  “I’m a mercenary.  Just give me the keys to the cash box.  I’ll sell my spouse and children for a chance to rule the roost!”

Wherever you are in this mindset on marketing, you must discriminate if you hope to keep your eye on the ball and develop a modicum of success online or off from the teachings of the so-called gurus.

Quite frankly, I believe success is not in systems or even maestros.  It is in having or developing a mind at peace with oneself.  Some of us were almost born with resiliency and an open, vital mind.  Others of us must choose our teachers carefully to have even a remote chance of financial success and spiritual equanimity.

One idea is all you need.  You do not need one hundred conductors sending you delectable marketing tidbits and deals each day to reach your financial and spiritual objectives.

Laser focus and a principled belief system will get you to the top of your game.

When I was a young boy growing up in affluent suburb of Great Neck with middle-class parents, one of my friends lived in a gorgeous home with a football-size playing field lined with trees.  I was in awe of this opulent lifestyle and once asked my friend what his father did for a living.  He responded – like many children would – that he didn’t exactly know but that it had something to do with coat hangers.  A few years later I was able to discern that his father provided clothes hangers for most of the dry cleaners in three counties.  A simple clothes hanger bought this rich man and his family everything they (as a family) wanted or needed.  No rocket science was at play in this man’s mercurial rise to the good life.

In the same light, though there are many shiny objects in the form of emails from maestros, you should choose at most eight of them to follow.  Meet the others at seminars, workshops and conferences after you have built your successful marketing system and have a mailing list and credibility which will attract these other gurus attention.

My firm belief is that two or three high-value mentors will help you create your coat-hanger millions.  All others will only distract you and take you off course at the start.

Let’s meet these warriors from the next posting.