The late Jim Rohn’s philosophy and style profoundly affected me when first introduced to Nightingale-Conant audio tape series in the mid 1990s.  He not only had a great impact on my thoughts and actions, but was also one of the first mentors of many great motivators, trainers and coaches including Tony Robbins.

On cassette I heard him tell the story of the sower and just today I discovered the same recording in video form.  I highly recommend you listen to one of the wisest men I have ever come across in the video below.  Enjoy and benefit:

I recently read a sales page where a person flashed a big-dollar possibility followed by a disarming lure: “If I were you, I’d think this is bunk. But I’m not you!”

Let’s get seriously real. The reason why so many sales letters use the same hooks and lures in their copy is that those words – sometimes moronic ones – are hypnotic.

Good copywriters/marketers pay close attention to the objections and complaints of subscribers, purchasers and even naysayers who don’t fall into the previous two categories. They chisel their copy to bullet-point by bullet-point each reason a person wouldn’t buy and why they should throw caution to the wind on each point this time round.

On the other end of the shtick is the gullible, vulnerable purchaser. He or she doesn’t want to build a website, spend hours working on a business, and, most importantly, shell out hundreds’ or even thousands’ of dollars which the marketer is softening them up to invest.

Let’s put this pure and simple. If Warren Buffet gave away a billion-dollar strategy with a big-dollar promise in the headline, a fool and his/her money would soon be parted. In the same way, if Lebron James of the Cleveland Cavaliers taught his 20-point-a-game strategy with a headline, “Who would like to score 20.8 points per game in the NBA consecutively for the next decade?”, some gullible, delusional and easily brainwashed wannabe players would buy his magic system for $2499.00(or more!!) without a first thought.

Pissing into the wind is far too common among slothful, serial netrepreneur failures. They want the quick fix to make them rich in a blink while sipping daiquiris and smoking joints in Maui.

Cutting to the John Hancock, making money and creating lasting wealth takes a much different mindset than what has put you behind the economic eight ball. If you are living on the financial edge or in the abyss, no system is going to extricate you from your thinking swamp.

Undoubtedly, if you can’t – without being inebriated – close your eyes and see yourself in the house, the car, the company of people which indicate exponential success for you, no system nor coach can save you from flopping.

You are where you are life because of who you truly believe you are. Nice words, chants, affirmations have their place in the success column, but there is no substitution for having a picture in your mind of the resounding success you are writing and voicing daily.

Next time a guru offers you the world, understand that in his or her world a vision of what is possible is always there. It matters not whether, Lebron, Oprah Winfrey or even Michelle Obama endorse Guru X. Systems can only work when you consistently see yourself in the fast lane to success.

You have an inside job unrelated to “As seen on TV” nonsense, list building, SEO research, social bookmarking, dollar flashing or a host of other gimmicks meant to separate a fool from his/her money.

I’m not you, but I can spot delusional, self-sabotaging behavior from Uranus. Don’t look for quick fixes or chase pie-in-the-sky dreams without first mastering your own mind.

There is a fine line between being a good student and being a blind follower.

There is a defense mechanism within me that goes into a state of high alert when a guru or smooth talker states his/her case in such a manner that the gate to my heart opens and surrenders.

The riffraff that is pervasive online makes the most innocent and curious of souls an instant cynic. Everyone is everyone’s friend and everyone is different than the other “frauds” who are selling us a bill of goods.

Yet if your guard is always up and you refuse to surrender because it – whatever promotion or concept – is too good to be true, then no doubt you will lose the game of life. Intimacy in personal and business relationships has risks. The benefits, however, far outweigh the risks.

To fail or be taken to the cleaners is not a sin. The sin is to stand on the sidelines and become the perpetual critic who never takes action or risks him- or herself.

Worse still, is to become the perfectionist who takes a good idea and dissects it, restores it, analyzes it, second-guesses it, and then back-burners it because of fear of failure and ridicule by the “I told you so” crowd smirking from the do-nothing stands.

What sets apart most of the gurus – mostly spiritually evolved and likable souls – is the ability to believe in themselves and instill that trait in those who work with them.

Our distaste or cynicism of these individuals is often truly derived from our inability to mirror the guru’s character and action traits that set him/her above the rabble. In other words, we can see the mountaintop, but we feel frustrated because our legs and arms are missing when we need them most.

God can only calculate how many success wannabes want someone to give them a secret, instant-success formula. The gurus often have the well-meaning intention to fill that gap and catapult their fans to great achievement, but that is seldom possible and very seldom happens.

Why is that? It is because you must plant seeds before the flower will blossom or the crop can be harvested. Years of bad habits (programming) cannot be overcome with a magic wand or the charismatic machinations of a guru.

You must be determined to re-think and re-program your brain in a manner which turbo-charges your success. Your success is not in the system others preach, but in controlling your thoughts and subsequent actions.

Once your mind is fully intact and fully engaged, nifty ideas of successful people you know can bring to you unimaginable wealth. Until that point, you will only mentally masturbate with the stars in your given field rather than be a star yourself.

Below is an interview between three stars who can help you once you learn to help yourself:

The Lottery Mentality is pervasive in Internet Marketing. Flashing big paychecks and penning catchy headlines can still - in the modern age - separate a fool from his/her money.

No, it’s one damn sale and then another.  For most people online, lots of money – called investment in the future – flows out to buy this program, that software, or the ultimate coaching program that could and should put you over the top.  But it isn’t and doesn’t.

My daughter once bought me a shirt saying, “No money, no honey.”  Such stark truths make us desperate for money.

So when your sitting in front of the PC, pounding out your specifics to buy the newest and best program that will absolutely make you Bill Gate’s neighbor in a New-York minute, if an email comes across your desktop saying

“Congrats – You Made Another Sale”…

The temptation to open such bogus mail is often too much, even though you may be sure it is a come on or an outright scam.  The lottery mentality is easy bait to fish with when your prospect has had little to no success in online marketing and the bills are mounting.  We want to make sales or have Godly intervention!

Most of us are smart enough to smell a pedigree Nigerian scam:

“Hello, respected sir/madam.  This message may come to you as a great surprise.  My late brother-in-law, Abdulah Ben Goldfarb, recently died in disgrace in an underground cavern and left behind a small fortune of gold bullion used by the decrepit government of Sierra Leone to finance a drug ring.  Fortunately, he smuggled a map to me pinpointing the location of this stolen property of the people of my beloved country.  But I need your help to make things right…”

About 12 years ago, I got scammed on a lottery win that I couldn’t remember entering.  But I was so hungry to have instant riches, that I deluded myself to believing I had entered that phantom contest.  I was humiliated and embarrassed when I shared this story of imminent wealth with a few people.  They laughed at me and mocked me for my gullibility.  That memory doesn’t sit well with me.

When I received an email from a highly respected marketer, let’s call him B.E., with a subject title, “Congrats – You Made A Sale!” – I could feel my blood boiling.

From this point forward, please note, I will name names and print the gist of any verminous email like this.

There is abundance in this world sufficient to feed the teeming masses of malnourished, starving human beings.  It is never necessary to  scam anyone to get money or booty undeserved.  Those people resorting to  such lowest-common-denominator deception should be tarred and feathered.  I’ll do my best to smoke these vultures out.

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“Hell is yourself and the only redemption is when a person puts himself aside to feel deeply for another person.” ~Tennessee Williams~

There is no telling what other people have in store for you, especially when you haven’t anything in store for yourself. You may get the Fillet Mignon of life or a can of vermin instead. Whichever one is handed to you, you own it because you chose to be led rather than choosing to lead.

Many people live as victims’ of circumstance. Reactive rather than proactive, they cling to the notion of inevitability, fate, and the evilness or unfairness of the world out there.

Most of us – at some time in our life or throughout it – have thrown up our hands in surrender and screamed bloody murder at a forsaking God,

“Why me? I’m good. I’m kind. I mean well. I work myself to the bone to move up the ladder. Why, Lord, am I in limbo, despite my valiant efforts and an ocean of good intentions?”

There are people in this world who do seem to learn from their mistakes and grow. Instead of taking the “poor me” attitude which can lead to drowning in a flood of bitter tears, they wipe their eyes and redouble their efforts. They resolve to be the the leader rather than the victim, from this moment forward.

Such an individual is billionaire entrepreneur, Bill Bartmann. Like many very successful people, he hit rock bottom and thought the end of the world was at hand. But then he shook off his wounded ego and miserable financial struggles and proceeded to the top of the economic and spiritual mountain – a summit where he has perched from for over 20 years.

The time for bitching and moaning has passed. It is time to grab back the reigns of your life and soar or soar once again. No excuses allowed at this altitude, OK? Get intrigued with possibility thinking (again). But don’t just pray for divine intervention, start rowing for shore.

Your Holy Grail does exist, as surely as you do.