The ad nauseum use of such phrases as “No List. No brain! No worries! Former bagger at Walmart earns $13,499 in 48 hours,” is great copy for a dog and pony show, 2009 style. It especially works on people desperate to believe in a magical shortcut to fame, riches and sipping pinatas on the shores of Bora Bora.

I challenge any hypster marketer – that’s most of them – to take myself, one of my Twitter companions, a random person on a live webinar/teleseminar, or a random person chosen in some other way to protect against plucking a confidant of the marketer, and then demonstrate live how this super-dooper system can make instant riches for a technical moron with less than a hundred dollars in cash to spend.

If the software/system is so great for common folks, then this is a great way to show wannabe marketers live that this is not some income circling crap with no direct show of how (and if) it can work with No list, No website, No (You fill in the blank).

Talk is cheap and we can blame it on Internet Marketers who know what they are doing and know that you don’t understand jack shit and can be reeled into their marketing loop.

Guarantees and risk reversal are meant to lower our guard, but the savvy marketer knows that when the buyer fails he/she will often – though not always – write off the failure to their own shortcomings (probably right!) rather than the failings of the seller. Asking for a refund will happen in less than twenty percent of the sales, I surmise.

The key to low returns despite failure is that the marketer is smooth-talking, knowledgeable, and sounds sincere. The buyer then blames himself for buying and then not implementing systems.

I’d like to have a dollar for every marketer who bought, for example, the Butterfly Marketing software for shipping cost only and then canceled the continuity program immediately, could then not install the valuable asset on their server (despite a video instructional), and ultimately filed it under the “Some Other Time” file on their hard drive or backup disk. I’d like to have another dollar for the similar deals from Stompernet, PPC Affiliate Classroom, Listbuilding Club, et al.

The truth is that most people don’t have the perseverance levels of those selling them a product deal. The successful marketer can paint – or hire someone to paint – a rosy picture, but he can’t pull you away from Fox TV or solve your problems with an nonsupporting spouse. He can’t make you a marketing maven unless (and since) you are willing to pay thousands of bucks for his/her one-on-one coaching.

Failure is a state of mind rather than a lack of software or systems. To work on the income rather than your person is a glaring mistake most people make in their marketing careers. The successful Internet marketer knows the truth: his/her system will fail most of the time because the mindset is piss poor, the finances are in the tank, and the person is a technical clutz lacking imagination and foresight.

In other words, “No list, No Website, et al…” is a crock aimed at unfocused losers more than seasoned pros looking to move up a rung or ten.

Get your mind clear before making another purchase.

If you want to work with people who are clearly above board and not into hype, then consider Steve Little or Ken Evoy.

Freddy Mercury was right when he said: “It destroys the soul to hear that you’re all hype, that you have no talent, and that your whole career has been contrived.”

The No-Brain-Needed hypsters should listen to Freddy’s graveside tune. If you got something worthwhile to hawk, prove it live.

Internet Marketing is what I have called in a recent essay, “White Man’s Land.” The following video is a plea for truly leveling the playing field between Caucasian and non-white netrepreneurs. Most segregation I believe is through lack of awareness, and although some successful marketers may harbor racist sentiments, most are just not seeing the big picture.

Internet Marketers are quite predictable. They do the same dog-and-pony tricks again and again because they work.

A fool and his money are soon parted. Perry Belcher, a superb Google-centered marketer loves big numbers, Ferraris and dream houses. He also is a marketing magician who loves to boast about his Internet lifestyle and show off the five- and six-figure paydays to impress the money-challenged with the notion that he has the key to the Google kingdom and that he is willing to cut you a spare key for his beta program for less than a modest family dinner for four.

Here’s my take on this…

After several years of following some of the big names in Internet Marketing, I have reached the conclusion that many of them are great at seizing opportunity. Most of them are also excellent people which explains their meteoric rises.

But the road to heaven is paved with good intentions. The IM world is full of deception, fraud, and horrific exaggeration. We give marketers literary license to yank our chain for the sale, regardless of whether the product or service will benefit us.

I put together a short video which analyzes the hypnotic and designing means of one of the top marketers in the world. He is not alone in his questionable methodology, but I chose his piece because he is a guru’s guru and is highly regarded.

Internet Marketing Guru Jive – Watch more amazing videos here

Of all the people in this world having a profound effect on my thinking, attitude and lifestyle, longtime coach, seminar speaker, entrepreneur/netrepreneur multimillionaire Jim Rohn has touched me the most.

His success offline in the pre-Internet days has not deterred him from becoming successful with the best online marketers. Anything and everything he does is done with class, élan and integrity. He is a great model of how to build yourself from the outside in. He learned his lessons from his mentor, Mr. Shouf, and he has passed on a legacy which has success written all over it.

From Tony Robbins to Brian Tracey to Denis Waitely…all attribute their mercurial rise to this man. Unfortunately, he now seems to be terminally ill and unlikely to hold any more workshops or seminars. But if you are serious about success with integrity and passion, Jim Rohn will never disappoint.

Order everything he has ever produced – and that’s a lot! – and make time to listen. He’ll touch you with his wisdom, wit, and straight-spoken truth, no matter what personality type you may be. Go to Jim Rohn’s One-Year Success Plan