You’ve seen it before:
“Don’t buy “Testosterone-Driven List-Building Matrix” until you read this!”

Google is overflowing with such drum-beating, bated-breath fluff each time a known Internet marketer launches a game-changer. The trouble being that I have never met a marketer who doesn’t want to trumpet their thingy as a game-changer for everyone.

The objective critic is – with few exceptions – a biased affiliate looking for a cut in the action. But unlike the guru who launches the product, the affiliate provides NO numbers to verify the super duper results supposedly attainable using the goldmine product.

As more fodder in their ranked, Google listing, the unbiased author will use a trumped-up Ben Franklin approach line to help you see that the positives far outweigh the negatives.

Folks, this is horseshit on a stick in the same vein as “As seen on Oprah,” should be your seal of approval. The product may actually be good and relevant for some folks, but for most it is just another chance to chase a stray rabbit down a foxhole.

Even more insulting to our intelligence is when the marketer (through his affiliate) proudly tells the potentially duped that a 30- or 60-day money-back guarantee makes the product a no-brainer.

If you’re in a landscape business and someone sells you a product that helps you build a network marketing downline of 10,000 on steroids, is that 60-day money-back guarantee worth even one nose follicle to you? Have you got two months to waste on greed-driven, pie-in-the-sky launches?

Bob Dillon wrote, “Don’t think twice, it’s alright,” in one of his songs. For the IM world we live in 40 years hence, the new lyrics should be “Don’t think twice, hold your wallet with all your might.”

There is a sucker born every moment. Our job is to not be one of them. Live life on purpose, so that every shiny object doesn’t blind or distract us from our mission.