The crème de la crème of marketing gurus always find opportunities in their initial setbacks and outright failures. The difference between their astounding success and mediocre results stem from how they deal more effectively with adversity than most people do.

Where many of us turn back permanently into a mudflow of mediocrity and predictability when facing a roadblock, the super successful marketers regroup and try again and again and again until one day adversity steps aside and success marches in.

I recently attended a three-day seminar in Orlando where some of the best marketing minds on the Internet gave powerful presentations and then hobnobbed around the lobby making mega-buck deals and forging new relationships for future joint venture products and events. To a man(and woman), they were intense, focused, congenial and extremely productive.

They love what they do and they do it with aplomb that leave most stragglers in awe. But my awe has quickly transformed into a firm determination to learn all the requisites for fantastic success by following their trails to a seven-figure income. Is it possible for us mortals?

Beyond doubt.

The path to the top begins by seeing the world through the eyes of an ant, always looking for a way to the destination. Our mind will either be our strongest ally or our worst enemy in the process of becoming the greatness which lies within us.

The men and women of success who I have met or experienced through seminars, books, tapes and websites each see the world from a prospective which stretches their limiting beliefs and actions.

To sell products, services or simply ourselves requires a willingness to see a world from the bottom up, the inside out and the upside down.

What we personally think or feel as marketers is of trivial concern to a multimillionaire guru. What concerns him/her is getting inside the minds and hearts of those they wish to sell to.

Weirdly enough, most of the gurus feel a tad squeamish about hyping, although some of them unwittingly resort to this tactic in launching their product or service. They realize, however, that this is a very important element for any business to succeed online or off.

The essential element when hyping is to ultimately over-deliver to the customer.

In our next message, let us briefly discuss what that secret element is.

There are some disturbing trends on the WWW which need to be addressed. These trends are subtle, definitively racist and highly exclusionary. An ad hoc council of marketing gurus and search enginists are painting the Internet with Caucasian stripes.

The All White Brigade

The pervasiveness of whities (and I’m one of them) is so offensive and potentially divisive and diabolic that I must beg your forgiveness in broaching this important subject.

I have been keeping my radar locked on the hundreds of marketing offers reaching my inbox every week, and a majority of the marketers are less than forthright and the products offered are more often than not 110% junk or come ons for the more costly, fully-operational One Time Offer (OTO in marketing jargon) once you order their free report.  Ranting about this could consume hundreds’ of pixels in cyberspace, and in later entries I will discuss the artful-and-designing ways of these slicksters.

George Wallace and Adolf Hitler are probably standing up in their caskets and doing the Polka over this trend. What trend? Count the whities and the darkies (to include oriental types!). The score in the advert above is fourteen to zip.

The message seems to be mindset and The Secret movie – a perpetually profitable niche. But everyone is white and has an All-American smile. Most are handsome or pretty, Adams and Eves. The only things that are missing in this sales page are an audio soundtrack with sparrows chirping and harps being played by snow-white cherubs.

The Internet has become a default white man’s land! I do not believe that this default setting means that all Internet marketers are conscious or supportive of the distasteful, self-defeating trend toward whiteness.

Yet there is not a finger being lifted to call a spade a spade. White people (in the Aryan definition of things) represent less than 1/5th of the world population. These people and their governments control over 90 percent of the lethal weapons of mass destruction and the financial machines which fuel this insanity.

So is it important that we call the white marketing world which fuels this MAD (Mutually-Assured Destruction) to task? Is the whiteness just an innocuous, innocent oversight?

Don’t you believe it. The racists who are fueling the Internet are not wanting to see a rainbow coalition. But they do want the minds, the money and the obedience of the not-so-white Indonesian or Nigerian.

Getting into the back-room dealing, marketing country club requires a a white pass that under the implicit rules will always be a finger’s tip out of the grasp of the majority of non-whities.

Pay attention to this trend. White folks are building cyber banana republics in nanoseconds around the world. This new world order is going to bring about a new north-south divide which could lead to war.

“In all affairs it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted.”
~Bertrand Russell~

I welcome you to speak your mind on this issue.