The phrase “Just Say No,” is often applied to moral campaigns to discourage people from having premarital sex or trying drugs. That same phrase is appropriate when we talk about a nasty drug called Opt-In.
On the surface, Opt-In seems a very wise and just concept to protect marketers from spam complaints. But it has now become a new type of spam.
Savvy marketers want to micromanage their campaigns at your expense. If you have been online for a significant number of years, you develop a liking for certain marketers and any time they offer some free download or video, you feel curious to at least take a peak.
But no……!!!! They can’t just send you a link, though you are already a subscriber to a list. They make you opt-in again for each video and PDF file and then set up a mailing list revolving around that one-off ebook or download of some nature.
Fast forwarding, your email box starts to overflow with the same offer coming from multiple mailing lists of one marketer. It irritates me to receive these multiple mailings and I sometimes reach the “That’s it!!!” point, and then I unsubscribe from all the lists of that particular marketer.
Nine times out of ten I will get re-introduced to these quality content marketers through another marketer and I will be reeled in again by the spamming marketer because I do want to learn and be in the know.
Just say no to this obnoxious micromanaging opt-in by following the marketer on Twitter or Facebook since they all have caught that fever and will announce their pre-launch content there. If you become an affiliate of that person, then factor that in when you consider the likelihood of multiple spam from the marketer. Usually you cannot be an affiliate without being willing to receive non-affiliate related offers. Ugh!
My firm feeling is that you should be more discretionary about opting in. Do you really need another great report on how to set up a blog or how to do a teleseminar? Most likely you have some outstanding, unread reports on the same subject slumbering on your hard drive.
When you first downloaded them, those reports screamed to be read and acted upon, but your passion died quickly. I know why.
Most people don’t awake each morning hoping to learn how to be a techie maven. Few of us wake up wanting to be an affiliate marketer or newsletter writer. We do, however, wake up wanting to make lots of money and live the lifestyle of an Internet Guru.
The money and the lifestyle are intriguing, but the nitty-gritty of tweaking websites and blogs bores us to tears. We are unique individuals with unique life skills and aptitudes. We want to express ourselves and be justly rewarded.
A majority of us do not want to be Internet marketers selling to other hungry Internet marketers. But that’s what most Internet gurus who get you to opt-in for them have in mind for you. They want you to virtually become their mouthpiece.
This blog and all my sites and writing are about empowerment. If you don’t know what you stand for, you’ll fall for anything.
Just Say No to every marketer with a good sales pitch. The starting point to becoming the person you can be is to work from the inside out.
Who are you and what can you offer to the marketplace? That is an excellent starting point to resist the temptation to opt-in and download every crumb on the virtual table and to clean up your cluttered email box.
By far, the best system for evaluating your abilities and getting in touch with your heart worth gold is to take this survey. Do it now…
http://www.theperfectbizfinder.com/?af=947759
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